18 - 21 January 2010
Hong Kong Convention and Exhibition Centre

Expect the unexpected
Prepare to be surprised at HKTDC World Boutique, Hong Kong. Each year this vibrant event delivers smart, fresh designs to excite the market. It is dedicated to garments, accessories and lifestyle products with that wonderful quality - flair. At the last event, over 450 brands brought their latest collections to World Boutique, Hong Kong. 2010 will again see a high level of participation by quality international brands. Their creativity in product design, branding and marketing will revitalise any business and stimulate a consumer buzz.
Prepare to be surprised at HKTDC World Boutique, Hong Kong. Each year this vibrant event delivers smart, fresh designs to excite the market. It is dedicated to garments, accessories and lifestyle products with that wonderful quality - flair. At the last event, over 450 brands brought their latest collections to World Boutique, Hong Kong. 2010 will again see a high level of participation by quality international brands. Their creativity in product design, branding and marketing will revitalise any business and stimulate a consumer buzz.
Fashion capital, trading hub
Dazzling as the creative aspect of World Boutique, Hong Kong may be, it is the business that counts. Hong Kong is known as a city which generates business. Yes, Hong Kong may be the fashion capital of Asia but it is also its premier trading hub and one of the world’s leading garment manufacturers and exporters. In 2008, Hong Kong exported over US$27.86 billion garments to markets around the globe.
Dazzling as the creative aspect of World Boutique, Hong Kong may be, it is the business that counts. Hong Kong is known as a city which generates business. Yes, Hong Kong may be the fashion capital of Asia but it is also its premier trading hub and one of the world’s leading garment manufacturers and exporters. In 2008, Hong Kong exported over US$27.86 billion garments to markets around the globe.
The fashion whirl
Fashion is never static and World Boutique, Hong Kong is an ever-changing picture of colour and style. The International Fashion Designers’ Showcase always makes buyers sit up and take notice as gifted young designers from Hong Kong and overseas show their highly original collections. Buyers with an eye to the future must see the parade which concludes the Hong Kong Young Fashion Designers’ Contest. Each year it reminds us why the ranks of successful Hong Kong fashion designers are continually refreshed by new talent.
Fashion is never static and World Boutique, Hong Kong is an ever-changing picture of colour and style. The International Fashion Designers’ Showcase always makes buyers sit up and take notice as gifted young designers from Hong Kong and overseas show their highly original collections. Buyers with an eye to the future must see the parade which concludes the Hong Kong Young Fashion Designers’ Contest. Each year it reminds us why the ranks of successful Hong Kong fashion designers are continually refreshed by new talent.
Excitement plus
The season’s looks come alive as leading designers and brands put their latest collections on the runway at World Boutique, Hong Kong. Models show how outfits look and ‘move’, and how they can be accessorised. Industry seminars help participants stay ahead of the trends as top international forecasters illuminate the direction of fashion in seasons to come. Other information events give insights on different markets and the international regulatory environment.
The season’s looks come alive as leading designers and brands put their latest collections on the runway at World Boutique, Hong Kong. Models show how outfits look and ‘move’, and how they can be accessorised. Industry seminars help participants stay ahead of the trends as top international forecasters illuminate the direction of fashion in seasons to come. Other information events give insights on different markets and the international regulatory environment.
Star player
The star power of Vivienne Westwood will be a highlight of World Boutique, Hong Kong 2010. The full impact of the exciting Vivienne Westwood brand will be experienced in a runway show of the label's latest collection. Added to that, the Creative Director of Vivienne Westwood, Andreas Kronthaler, will attend in person. Mr Kronthaler, who is also Dame Westwood's husband, is a creative force in the British company, overseeing the seasonal collections of four clothing ranges as well as bags, jewellery, footwear and eyewear. The brand's presence at World Boutique, Hong Kong will include a seminar and Mr Kronthaler has consented to be a VIP judge for the Hong Kong Young Fashion Designers' Contest.
The star power of Vivienne Westwood will be a highlight of World Boutique, Hong Kong 2010. The full impact of the exciting Vivienne Westwood brand will be experienced in a runway show of the label's latest collection. Added to that, the Creative Director of Vivienne Westwood, Andreas Kronthaler, will attend in person. Mr Kronthaler, who is also Dame Westwood's husband, is a creative force in the British company, overseeing the seasonal collections of four clothing ranges as well as bags, jewellery, footwear and eyewear. The brand's presence at World Boutique, Hong Kong will include a seminar and Mr Kronthaler has consented to be a VIP judge for the Hong Kong Young Fashion Designers' Contest.
Big business
Buyers at World Boutique, Hong Kong have a wonderful bonus sourcing opportunity at HKTDC Hong Kong Fashion Week for Fall/Winter, running concurrently. This fair is the largest of its kind in Asia and second largest in the world.
Buyers at World Boutique, Hong Kong have a wonderful bonus sourcing opportunity at HKTDC Hong Kong Fashion Week for Fall/Winter, running concurrently. This fair is the largest of its kind in Asia and second largest in the world.
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